What are the trends in the hotel business that will shape the Hotel of the future – the Hotel 4.0?
A question that can decide upon the success or failure of your guest and tourist accommodation.
We took it upon ourselves to find the answers to it and outlined the most important parts.
Your own hotel app - just a few years ago, she was a hit in the hotel industry. Any self-respected hotel owner, had or wanted such an app for his house.
In the meantime popularity of hotel applications has decreased. Why is that so and what speaks against a hotel app? This is partly due to the fact, that there are already much better technical possibilities - such as the Digital Concierge Gustaffo - and for the following 5 reasons.
The Hotels Association and the Austrian Federal Economic Chamber (WKO - Wirtschaftskammer Österreich) have already stated in 2016: Hotels need to rethink - into the digital age. An empathic hotel is the hotel of the future.
The Digitalisation of the hotel industry in Austria is lagging behind. This slows down the saving and sales increases in equal measure. Many hotel owners are reluctant to invest in the digital infrastructure of their hotel. But that’s a shame, because if one is affected by yesterday's downfall, it is only possible to prevent damages through great marketing effort and financial support.
What is already smart about a hotel room?
A hotel room represents many things. For some it is the escape from everyday life, because they are on vacation. Others see it as a necessity because they are often on business trips.